Chapter 5: Intellectual Property
How often have you read: "Nothing herein constitutes legal
advice"? Well, read it again because you are reading the words
of a layperson who has had to learn the hard way what it takes to
survive, lessons too often lost on inventors, agents and lawyers
alike. These issues come from my personal experience managing patent
strategies over three decades, and are surely more anecdotal than
Intellectual property includes patents, trademarks and copyrights.
In the US, our patent system is embodied in the Patent and Trademark
Office, PTO. Visit http://www.uspto.gov/ for further information
I shall deal only with patent IP. My perspective will be that of
an individual who conceives an invention of the utility type and
wishes to manufacture and market it him/herself. But first some boilerplate.
Patents provide us the right to stop others from using, making,
selling, offering for sale, or importing our invention into the United
States during the lifetime of the patent. We can produce and sell
our own invention and we can license others to do so if we so desire.
Patent law defines several types of patents. The most common perhaps
is the utility type. Utility inventions must be novel, useful and
non-obvious. They are classified as methods (or processes), devices
(items of manufacture or apparatus) or compositions of matter (e.g.
shampoo). To be valid, a patent must enable a person with ordinary
skill in the art to practice it. Claims must be written clearly using
definite terms. Any necessary jargon should be defined in the text.
Patents are not issued for laws of nature, physical phenomenon,
abstract ideas, works subject to copyright, sources of "perpetual
energy," and inventions offensive to public morality.
Keep a bound notebook. Record your invention as you conceived it
in your own handwriting. Write legibly; sign and date each entry.
If an entry is longer than one page, sign and date each page. If
you keep records of more than one invention in the same notebook,
be sure to identify which entry belongs to which invention. Have
each page witnessed. When witnessing more than one page, the witness
can simply write "Pages x to y read and understood" and
sign and date that statement. It may happen that there will be a
blank space on a page. Simply draw a diagonal line through the space
and initial and date the line. Drawings, photos, printouts and the
like can be affixed securely to the appropriate pages of your notebook.
Treat each such entry as you would a hand written entry. Aside from
their value as a journal, notebooks help establish not only who invented
what, but when. Accurate notebook records are looked upon kindly
by the courts in litigation. Fortunately, such litigation is rare.
A disclosure is essentially the text, tables and media used to describe
the invention completely. It is the basis for all claims. It is also
the inventor's fundamental responsibility. Claims can only be as
good as the disclosure.
A broad front approach is warranted unless one is intimately familiar
with the turf and knows what is out there and what is not. A patent
search by a patent professional is always a good idea for the new
inventor. Beyond the patent literature lies a vast technology literature
in most of the world's languages. So also there is a plethora of
gizmos and gadgets that were sold and never patented. All of these
sources constitute prior art. Not listing prior art known to the
inventor can result in rejection of an application or even voiding
of an issued patent.
Some strategies and pitfalls
The most fundamental question is patent strength-how immune is it
to a work-around? Strength is a combination of several things and
extends beyond legal requirements. Technical validity, true novelty,
therefor), best mode, and timeliness all add to the value of a patent.
In a nutshell, the strongest patents are complete and well written
with claims that are both broad and narrow. But this is not all.
Tip one: go after a patent family
Large corporations use this technique to add collateral strength.
Here is how it works: Let's say that our invention includes these
elements: 1) a product such as a unique beverage, 2) a device such
as a unique stirring vessel in which to produce our beverage and
3) a method such as a procedure by which our device interacts with
the raw materials to produce our beverage. We write our disclosure
and claims with care to describe each element and how they fit together.
When the examiner considers our application, s/he must decide whether
our invention is a single invention or more than one. If the decision
is more than one, we have a family. And a family is much more powerful.
If three patents issue, we can license each one separately! Since
such a family can include foreign patents, the number of patents
in a family can run into the dozens, all based on the same disclosure.
Tip two: ask for the moon, you might get it
This one is even simpler. Never assume that an invention is not
patentable. In truth, it almost surely is. An anecdote here will
illustrate: I once devised a process and apparatus to produce a new
product. I was told by those skilled in the art that none of these
were patentable, that all were prior art. They were right about the
latter, wrong about the former. In due course the first patent of
a family issued to a third party. We were all incredulous. But the
family continued to grow with foreign issues. Then new families around
minor modifications of the same basic theme appeared. Where the third
party got his leverage was in the poor data acquisition and record
keeping by the earlier practitioners. By not providing complete descriptions,
not keeping samples of the product, not identifying each item sold
by lot number, and not publishing full descriptions of their products,
the early practitioners opened the door. Never mind that the early
practitioners did the real inventing and took the risks. The third
party's return on his patent investment was a multiple somewhere
between 1,000 and 10,000 times his investment. The moral: let the
PTO tell you what is patentable and what is not.
Tip three: try for a bullet-proof application
This may sound like pie in the sky, but it is not. Every patent
is potentially bullet-proof. To approach that ideal, we must spend
the time it takes, personally, to write a complete description of
our patent. We must write claims in simple English that clearly are
both broad enough to prevent any work-around and narrow enough to
withstand legal challenge. We must then find a friendly critic who
can point out the holes. Only after that should we think about filing
Most patents I read contain obvious holes, even invitations for
a work-around. To be effective at the game of invention, we cannot
know too much about the territory, nor too much about business and
patent law. Unfortunately, such a triad of knowledge rarely, if ever,
resides in a single head. This leads to tip four, because that is
Tip four: select the right professional
Master the territory, especially the market, and select the right
professional to write or approve the final draft. The relationship
between inventor and agent or attorney is so critical, selecting
the right individual or team is essential. Agents and attorneys bring
the same nominal skills to drafting patent applications and each
has the right to represent others before the patent office. Each
must have at least a bachelor's degree in science or engineering
in addition to passing the so-called "Patent Bar" exam.
Where they differ most is after filing. Attorneys usually have better
access to case law and understand it better. So they are usually
better qualified to reply to rejections. If the examiner allows our
claims as first written, we have not asked for enough-tip two. But
either way we need a patent attorney.
Having said that, the best agents I have worked with were far better
than the worst attorneys. Both are people with the same mix of skills,
temperaments, and characters as the rest of us. When looking around
for the right professional, check out each of these characteristics.
For skills, check not only their registration number and technical
background, but also take a look at some of the patents they have
had issued. If any seem flawed, ask him or her why. The answer may
Temperament is equally critical. For example if we get along with
the professional, communications will flow in easy dialogue. If not,
there can be big trouble.
Character is a tougher assessment. Try contacting some of their
former clients from their list of issued patents. Were they satisfied?
If not, why not?
Most agents and attorneys I have worked with were good, some very
good. A good professional will be straight about both his/her strengths
and limitations. S/he will engage us in open and free dialogue, not
debate, and will treat others with respect.
However, I once worked with an attorney who did not know the rules
of procedure in the patent office; he lost a case big time. And I
worked with an agent who assured me he knew the turf but really knew
nothing at all. I also worked with an attorney so arrogant that he
never bothered to reach a full understanding of my invention-while
he kept telling me he had forgotten most of his technical training.
Then I worked with an attorney who just could not understand the
distinction between my invention and my own prior art even though
they were different and used for different things. I even worked
with an attorney in a litigation case only to discover too late that
he had once represented the other side. Hard encounters all, with
the triad of skill, temperament, and character.
Tip five: work in a team
My experience has been that involving others almost invariably produces
a stronger application. More often than not, it becomes a team invention
with more than one inventor. While writing patents is done best by
a team, the primary inventor is responsible. S/he must coordinate
the invention's complete description. In a team, dialogue is key-argument
and debate are for losers. Dialogue sets the winners apart (more
on that in a later edition).
Next visit, I will discuss start up financing.
© Copyright 2000 by Harry Rosenberg. All rights reserved.
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