If you are not already in a business and wish to go it alone all the way, there are several general areas that must be executed, but there is no rule book that fits all situations. The general areas are: financing; inventing or developing; any of patenting, copyrighting, or trademarking; manufacturing or outsourcing, and marketing (or selling). Beyond these, there is the vitally important function of partner selection and staffing effectively. See menu to the left.